The Augmented Reality Boom is Here

If you’re spending time at theCoderSchool or in and around the dreamers of the tech world you’ll no doubt have heard of Augmented Reality. Snapchat may have started it in a sense while Facebook went out of the way to steal the idea but there are thousands of other companies fighting to get a piece of the action.

Snapchat and Facebook isn’t where this “story” ends but hats off to Evan Spiegal and Mark Zuckerberg for recognizing the value of it all before a lot of others. Imagine if your favorite video game played itself out off screen and in your living room and you’ll start to get a sense of what augmented reality can do.

 Pokemon Go, Augmented Reality at its finest!

Pokemon Go, Augmented Reality at its finest!

One company we’re especially excited about is Magic Leap, which started as a road trip to Austin with the question “what if computing could spill outside the computer?” This is a simple thought that a lot of us have had at some point in our lives but Magic Leap is working to make it happen.

Now the company is at the forefront of the augmented reality boom having raised $2.3 billion in funding so far. One of their recent partnerships is with the NBA and Turner with a goal of helping us move entertainment viewing from a “flat, two-dimensional experience into a vivid, three-dimensional experience.”

Imagine having a life-size Shaquille O’Neal talking in your living room (if he could fit, of course!) and that’s the type of entertainment augmented reality can bring to the table. We’re all familiar with the dancing hot dog that that captivated us through Snapchat. It won’t be too long before our entire entertainment experience is off of a two-dimensional screen and right in front of us no matter where we are.

You too can be a part of this revolution by joining theCoderSchool! Remember, coding is about more than just learning to code–it’s about changing the world for the better while advancing your skill set!