We’ve been written up in Entrepreneur Magazine every year since we started – highlighted in their “Fire Brands” article in 2016, identified as a trending company in 2017, awarded top new franchise status 2018-2020, and now in their Franchise 500 Ranking for 2021. We even got a sweet 2-page spread way back in Dec 2019 (see right). Read thru our FAQ below and let’s see if we can answer some of your high level questions. If you’re still excited by the prospect of opening theCoderSchool in your area, scroll down further and fill out our information form!
Please note, franchising is only available within the United States and Canada.
A lame first question, but a good one. We’re Silicon Valley’s largest after-school coding program for kids, and we’re looking for franchise partners to grow! We are a premium-branded, after-school, dedicated-location, project-based, fun-focused program that teaches kids to code. That enough hyphenated words for you? We can shorten it – we’re a coding school, and we rock.
In the recent few years, the movement to teach kids to code has surged in a big way. Code.org reports that there are almost 600,000 computing jobs open, and only less than 60,000 Comp Sci students (that’s one-tenth!) graduating into the work force. Now’s the time to get our kids ready! Learn to code. Change the world.®
It sure does! We started our first school back in 2014, when coding for kids was just starting to become hot. We’ve learned tons of lessons along the way, and found a way to be successful AND document the playbook for others to follow. That is, after all, the reason you buy into a franchise system, right? You follow our proven, successful model that we’ve perfected over multiple successful locations. Now does the business model work automatically? Heck no! That’s where you come in – it’s up to the owner to take our playbook and make it work.
We’re not looking for super deep technical architects, nor are we looking for passive investors who want to invest in the movement. Our owners want to give back to the community and get excited about kids when their eyes light up, and are looking for an impactful business to own. Our owners have a great business sense and love to provide good customer service. While owners don’t necessarily need a technical background, they understand the impact that kids learning to code can have on our future, and have the ability to pick up enough technical chops to run a Coder School!
We’re not here to make a quick buck off you, we’re here to get more kids coding in a quality way. So our fees tend to run lower than many other franchises. Direct from our FDD, our initial fees are $29,950 (subsequent locations $19,950), and a 5% royalty of gross receipts. We also have a Brand Fund of 1%, used for furthering the brand as a whole.
The investment needed to start up a school is between about $65,000 and $150,000. That large range isn’t just because of local cost factors, it’s also because some owners are better at negotiating than others. Taking the first bid that comes to you? Not a good thing. Getting 8 bids and sharpening everyone’s pencil? Now that’s how you negotiate! There’s levers you can adjust to impact what part of the range you’re in, but that is the expected range of total up front investment (including rent, initial fees, working capital, everything!). We also require that you have a net worth of $250k+ and liquid capital of $50k.
The short answer – we can’t answer that for you! It’s really all up to you. Are you good at relationships? Are you good with giant to-do lists? Good with numbers, hiring, marketing? Are you the manager or are you hiring one? Like any business, the success or failure of it is up to the owner(s) running it. As the franchisor, we can provide a great successful playbook – but in the end, it’s up to you (with our support) to execute it well! What we CAN say is that our locations have been quite successful for some time, and we think we’ve figured out how to bottle it for our franchisees – so if you’re a good business person, you might have a good shot at a great business.
Generally, owners with experience in technology certainly have an advantage, as that is what we teach. However, we’re not a tech business – we’re a customer service business! We can teach you the things you need to know about coding (and you’ll need folks on your staff that can answer the tougher tech questions), and we’ll look to you to have great business smarts and an inherent ability to run a customer-oriented business.